Licenses Available
Royalty-free
- The buyer pays once for
an image that can be used by the buyer (but not passed on to any one
else) for multiple purposes over an unlimited period of time. Other
buyers may have acquired similar rights which mean that the same image
can be sold many times over. If it is important to a buyer that the
particular image is only associated with the buyer then it would be
wise to purchase an alternative licence.
Fees for royalty-free images are the same for every purchaser whether
a huge company seeking to use the image on its website, or a one man
business intending to use it in a brochure; the only factor that alters
the cost is the file size purchased.
Royalty free has the advantage of being simple to understand for both
photographer (who need not worry about policing usage by the buyer)
and the buyer who is relieved of the burden of having to monitor use.
Some photographers confuse selling royalty free with selling their
copyright. This is not the case - however once an image has been sold
on a royalty free basis, sales under other license arrangements are
not usually possible.
Traditional Usage License
- Rights-managed images are sold with a fee based on the buyer's
specified use. The fee is calculated from several factors including
size, placement, duration of use and geographic distribution. It also
takes account of who is using it. It essentially prices images according
to their value to the buyer's business.
Prices may sometimes be less than licenses for an equivalent royalty
free image. More often there simply will not be an equivalent royalty
free image - this value is reflected in the pricing.
Buyers
and sellers have to be aware that use is restricted and buyers and
sellers must stick to the terms of the license agreement which is
there to support the value placed on the image.
If you
choose a traditional license then you will get greater (but not complete)
exclusivity and the photographer will be able to tell you if there
is any previous use that might affect your own business's use of the
image. (Under a royalty free license you may find that a competitor
has used the same image in a way that may be embarrassing).
Reserved
Rights - This is basically
a traditional licence but includes terms restricting the photographer
from making sales for a specified period in a specified location or
locations. According to the severity of the restrictions there is
a premium paid over and above the cost of a traditional licence. This
will give a buyer exclusive use of an image.